Changes in industry marketing of electronic nicotine delivery systems on social media following FDA's prioritized enforcement policy: a content analysis of Instagram and Twitter posts

Changes in industry marketing of electronic nicotine delivery systems on social media following FDA's prioritized enforcement policy: a content analysis of Instagram and Twitter posts

BackgroundIn February 2020, FDA prioritized enforcement of flavored (other than tobacco- or menthol-flavored) cartridge-based electronic nicotine delivery systems (ENDS) without premarket authorization. To explore potential marketing changes, we conducted a content analysis of brands' social me...

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Bibliographic Details
Main Authors: Jamie Guillory, Sarah Trigger, Ashley Ross, Stephanie Lane, Annice Kim, James Nonnemaker, Sherry T. Liu, Kimberly Snyder, Janine Delahanty
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-12-01
Series:Frontiers in Communication
Subjects:
electronic nicotine delivery systems
tobacco industry
policy
marketing
Twitter
Instagram
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2023.1274098/full

Internet

https://www.frontiersin.org/articles/10.3389/fcomm.2023.1274098/full

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