Slovo v socialʹnoj reklame: kognitivno-pragmatičeskij aspekt
The article is devoted to the question of changing the content of modern television advertising. The author examines the linguistic and content features of advertising texts in terms of their key meanings. The conclusion about the emergence of a specific form of advertising, both social and commerci...
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| Format: | Article |
| Language: | English |
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Uniwersytet Opolski
2018-10-01
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| Series: | Stylistyka |
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| Online Access: | https://czasopisma.uni.opole.pl/index.php/s/article/view/26 |