Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia
Study of Generation Y shopping behaviour was conducted in Czech Republic and Slovakia. The main aim was to describe the whole decision making process of this generational cohort. In this paper, only selected features are presented, especially early phases of decision making. For the purposes of the...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2016-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/64/2/0617/ |