WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic
This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s cus...
Main Authors: | , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Prasetiya Mulya Publishing
2021-11-01
|
Series: | International Research Journal of Business Studies |
Subjects: | |
Online Access: | http://irjbs.com/index.php/jurnalirjbs/article/view/2478 |