PROBLEMS AND PROSPECTS OF DEVELOPMENT OF THE MARKET OF MEDIA FRANCHISING IN RUSSIA

PROBLEMS AND PROSPECTS OF DEVELOPMENT OF THE MARKET OF MEDIA FRANCHISING IN RUSSIA

The article analyzes the media market of franchising in Russia - a rather new phenomenon in the domestic business. We study the general rules and laws affecting the media attractiveness for investors, for entrepreneurs intending to buy a franchise in the field of media. Results statistics of volumes...

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Bibliographic Details
Main Author: G. A. Emirova
Format: Article
Language:Russian
Published: Dagestan State Technical University 2016-07-01
Series:Вестник Дагестанского государственного технического университета: Технические науки
Subjects:
media economics
franchising
franchise
mass-media
information policy
business management
media companies
advertising market
Online Access:https://vestnik.dgtu.ru/jour/article/view/224

Internet

https://vestnik.dgtu.ru/jour/article/view/224

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