E-SATISFACTION DAN E-TRUST BERPERAN DALAM MEMEDIASI PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PADA SITUS E-COMMERCE BLIBLI.COM

E-SATISFACTION DAN E-TRUST BERPERAN DALAM MEMEDIASI PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PADA SITUS E-COMMERCE BLIBLI.COM

Salah satu penentu keberhasilan perusahaan e-commerce terletak pada loyalitas konsumen online (e-loyalty) karena e-loyalty dapat mempengaruhi pembelian kembali dan rekomendasi terhadap produk perusahaan. Penting bagi perusahaan e-commerce untuk memberikan kualitas layanan elektronik (e-service quali...

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Bibliographic Details
Main Authors:	Ni Putu Indah Pradnyaswari, Ni Made Asti Aksari
Format:	Article
Language:	English
Published:	Universitas Udayana 2020-07-01
Series:	E-Jurnal Manajemen
Online Access:	https://ojs.unud.ac.id/index.php/Manajemen/article/view/59974

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