Market Orientation, Hotel Chain Group And Strategic Management Accounting Usage
The growth effect of the hospitality industry is an increasingly strong competition. Management's focus on the use of strategic management accounting is an important key in anticipating competition. For this reason, this study needs to identify factors that can influence the use of strategic ma...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2020-06-01
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| Series: | Jurnal Akuntansi |
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| Online Access: | https://ecojoin.org/index.php/EJA/article/view/640 |