Health belief model and social media engagement: A cross-national study of health promotion strategies against COVID-19 in 2020

BackgroundUsing the Health Belief Model (HBM), this study analyzed tweets related to COVID-19 published by national health departments of the United States, the South Korea, the United Kingdom, Japan, Germany, and India to explore their differences in (1) the health measures against COVID-19, (2) th...

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Bibliographic Details
Main Authors: Zhifei Mao, Di Wang, Shanshan Zheng
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-02-01
Series:Frontiers in Public Health
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2023.1093648/full