Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung
English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Yudharta Pasuruan
2019-08-01
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| Series: | Sketsa Bisnis |
| Subjects: | |
| Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/1584 |