Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung

Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin...

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Bibliographic Details
Main Authors:	Antin Rakhmawati, Muhammad Nizar, Kholid Murtadlo
Format:	Article
Language:	English
Published:	Universitas Yudharta Pasuruan 2019-08-01
Series:	Sketsa Bisnis
Subjects:	Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions
Online Access:	https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/1584

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