Marketing Channel Preferences of Cut Flower Producers: A Case Study of Turkey
This study aims to determine the preferred criteria of cut flower producers when choosing marketing channels, and the degrees of importance of these criteria. In this study, the levels of importance of the different marketing criteria used by cut flower producers and their marketplace preferences we...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-03-01
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| Series: | Horticulturae |
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| Online Access: | https://www.mdpi.com/2311-7524/9/3/372 |