Tourism destination branding in Malawi: A supply-side perspective
Destination branding is a multi-faceted and is an often poorly understood concept that requires the involvement of various stakeholders in a destination. Through in-depth interviews of selected stakeholders and review of policy documents, this study investigated how tourism stakeholders in Malawi...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2020-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_7_vol_9_1__2020_hong_kong.pdf |