INTERNET IN THE PROMOTION AND SALE OF FOOD INDUSTRY PRODUCTS
The purpose of the article was to present the possibilities of using new media as an opportunity to promote food products. The study analyzed the literature on the subject and available reports. A strategic approach to promotion in every industry is one of the basic elements of creating a competitiv...
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| Format: | Article |
| Language: | English |
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Polish Association of Agricultural and Agribusiness Economists
2020-03-01
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| Series: | Annals of the Polish Association of Agricultural and Agribusiness Economists |
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| Online Access: | http://rnseria.com/gicid/01.3001.0013.9512 |