Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions
Consumers' attitude about perception of creativity in advertising SMS is one of issues proposed in information technology and marketing era that is not so much identified yet. The purpose of this study is modeling conception in advertisement and its effect on consumers' behavioral reaction...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_57096_efc59c42b9387d01a8bba9db0fa69801.pdf |