Service quality in sport: A case study of golf resorts in the Liberec region

In the sport service environment, the level of customer satisfaction is monitored more and more thoroughly. The assumption is that a satisfied customer remains loyal for a longer period of time, buys more new products, talks favourably about the service provided, pays less attention to competing ser...

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Bibliographic Details
Main Authors: Eva Čáslavová, Markéta Pecinová, Tomáš Ruda, Martin Šíma
Format: Article
Language:English
Published: Karolinum Press 2018-11-01
Series:Acta Universitatis Carolinae: Kinanthropologica
Subjects:
Online Access:http://www.karolinum.cz/doi/10.14712/23366052.2018.11