The Role of Behavioral Economics in Providing Sustainable Demand for Eco-Friendly Products

Behavioral economics theory, generated by a change in the established stereotypes of thinking of classical economists, examines processes and phenomena, taking into account psychological factors related to the processes of making irrational decisions by individuals. The purpose of the article is to...

Full description

Bibliographic Details
Main Authors: Vladyslav Lazarenko, Roman Hulinchuk, Oleksandr Botsula
Format: Article
Language:deu
Published: Institute of Accounting and Finance 2021-12-01
Series:Облік і фінанси
Subjects:
Online Access:http://www.afj.org.ua/pdf/874-rol-povedinkovoi-ekonomiki-v-zabezpechenni-stalogo-popitu-na-ekologichno-bezpechnu-produkciyu.pdf