Exploring the Depths of Market Basket Analysis: A Comprehensive Guide to Transaction Analysis with FP-Growth and Apriori Algorithms
This research investigates the role of data science in understanding customer behavior and enhancing sales, focusing specifically on the application of Apriori and FP-Growth Algorithms at a retail store, Deli Point, in Labuan Bajo. It illuminates the impact of 'rubbish data' on transaction...
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| Format: | Article |
| Language: | English |
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Fakultas Teknik Universitas Negeri Padang
2024-01-01
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| Series: | Invotek: Jurnal Inovasi Vokasional dan Teknologi |
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| Online Access: | http://invotek.ppj.unp.ac.id/index.php/invotek/article/view/1094 |