The Influence of Product Innovation, Promotions, and Prices on the Decision to Purchase Oppo Brand Smartphones at the Aulia Ponsel Store Rantauprapat
The telecommunications business is very numerous and diverse nowadays, one of which is the smartphone sales business. OPPO brand smartphones are offered at low and medium prices for the lower and middle class, many are offered by agents, shops, and retailers, giving rise to increasingly tight compe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5634 |