Digitalization of Business Development Marketing Tools in the B2C Market

Digitalization of Business Development Marketing Tools in the B2C Market

With the development of a new stage of the industrial revolution, the importance of digitalization of business development tools is growing. The purpose of this article is to study the applied aspects of digital marketing tools usage for business development in the B2C market. To achieve the purpose...

Full description

Bibliographic Details
Main Authors: Nataliia Savytska, Vitalina Babenko, Hanna Chmil, Olha Priadko, Iryna Bubenets
Format: Article
Language:fas
Published: University of Tehran 2023-01-01
Series:Journal of Information Technology Management
Subjects:
digitalization
marketing
business
retail
b2c market
social media
Online Access:https://jitm.ut.ac.ir/article_90740_2dc7c64f4d84dc1be3d51c6accc5f811.pdf

Similar Items

Similar Items