ANÁLISE ESTRATÉGICA PARA IMPLANTAÇÃO DE EMPRESAS DE PEQUENO PORTE: CERVEJARIAS ARTESANAIS
In the late 1980’s, following the success in the US and Europe, a new market segment with a high capital investment/return ratio was started in Brazil. It is called Craft Brewing and it is characterized by small breweries producing alternative beer. The author of this paper, through the analysis of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2002-04-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://www.producaoonline.ufsc.br/v02n01/artigos.php |