LOCUS OF CONTROL THEORY IN TREATING TOURIST BEHAVIOR: THE THEORY ROOTS AND RESEARCH DIRECTION IN DESTINATION BRANDING FIELD
We aim to shed light on this issue by reviewing the roots and development of the locus of control theory. Moreover, we will introduce how we can use this development, in theory, to provide a new research direction in the tourism service field. A theory-based review was conducted to investigate the...
Main Authors: | , , , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Editura Universităţii din Oradea
2023-06-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47222-1054.pdf |