Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods
Objective: Resilience against negative information can be regarded as an extra-role behavior. Such behaviors occur when consumers tend to use a particular brand without considering their own interests. On the other hand; resilience against negative information can strengthen the intention to buy. Si...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_82135_43d0610dbe081f249c4b378e9b279f69.pdf |