ANALYSIS OF THE DETERMINANTS OF CONSUMER DECISIONS IN PURCHASING HALAL BEAUTY PRODUCTS
Halal beauty products have now begun to attract the attention of the Muslim community in Indonesia, but it does not necessarily show that consumers of halal beauty products prioritize halal products, because there are other factors that can affect purchasing decisions. The purpose of this study is t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department
2022-07-01
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| Series: | Journal of Industrial Engineering and Halal Industries |
| Subjects: | |
| Online Access: | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3525 |