A QUALITATIVE PERSPECTIVE ON ESSENCE OF HIGHER EDUCATION INSTITUTIONS’ SERVICE QUALITY
The purpose of the research is to investigate the contribution of service quality and brand awareness on Higher Education Institutions’(HEIs’) brand loyalty, thus giving lead in future to come up with Matrix/ model that may ensure HEIs’ brand loyalty in the long run. Methodological tools encompass r...
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| Format: | Article |
| Language: | English |
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CEOs Ltd.
2022-09-01
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| Series: | Innovative Issues and Approaches in Social Sciences |
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| Online Access: | http://www.iiass.com/pdf/IIASS-2022-art13.pdf |