Examining UTAUT model for mobile food ordering applications (MOFAs): A case study of Food-panda application
The purpose of the study was to examine the effectiveness of the Mobile Food Ordering Application (MFOA) in a collectivist country like Pakistan. Data was gathered using an online survey-based approach from 354 MFOA users and was analyzed using the structural equation modeling technique through...
| Asıl Yazarlar: | , , , , , , , |
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| Materyal Türü: | Makale |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Growing Science
2025-01-01
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| Seri Bilgileri: | International Journal of Data and Network Science |
| Online Erişim: | http://www.growingscience.com/ijds/Vol9/ijdns_2024_187.pdf |