Exploring the Influence of Sensory Marketing on Brand Perception
The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents from the Republic of Croatia. To test the hypotheses facto...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-09-01
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| Series: | Naše Gospodarstvo |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/ngoe-2023-0017 |