Euphemisms in advertising discourse: Putting on a positive face and maintaining speech etiquette
The study describes advertising discourse as unique in terms of its manipulative potential and attempts to observe the way euphemistic units are used in English commercial and social advertising. The authors highlight the two key functions: a ‘call-to-action’ function of commercial ads and the ‘rais...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2019-03-01
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| Series: | Training, Language and Culture |
| Subjects: | |
| Online Access: | https://rudn.tlcjournal.org/archive/3(1)/3(1)-01.pdf |