Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives
Purpose – This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts. Design/methodol...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-03-01
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| Series: | South Asian Journal of Marketing |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-03-2022-0013/full/pdf |