Market-Driven Management, Global Markets and Competitive Convergence

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only diffe...

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Bibliographic Details
Main Author: Elisa Rancati
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2010-01-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/index.php/sym/article/view/9368