Media events and their impact on Polish national brand
The aim of the article. The author emphasizes in the article that great media event which has been arranged and organized by the authorities (e.g. the European Championship on the football Euro-2012) has a direct impact on the growth of national brand popularity in the international ranking. In part...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2013-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_4_32_41.pdf |