Higher Educational Institution (HEI) Promotional Management Support System Through Sentiment Analysis for Student Intake Improvement

Higher Educational Institution (HEI) Promotional Management Support System Through Sentiment Analysis for Student Intake Improvement

Promotional activities with Emotional Intelligence (EI) are more effective than factual information. It is significant in Higher Educational Institutions (HEIs) marketing and reputation management. Choosing an HEI is a crucial decision. Factual information ignites the human brain’s analyt...

Full description

Bibliographic Details
Main Authors: Sabar Aritonang Rajagukguk, Harjanto Prabowo, Agustinus Bandur, Rini Setiowati
Format: Article
Language:English
Published: IEEE 2023-01-01
Series:IEEE Access
Subjects:
Sentiment analysis
promotion management system
higher educational institutions (HEIs)
student intake improvement
BiLSTM
marketing capability
Online Access:https://ieeexplore.ieee.org/document/10193752/

Internet

https://ieeexplore.ieee.org/document/10193752/

Similar Items