A Psycho-semiotic Study of Lexical Choice in Urdu News Media

Language is the primary means of human communication in which the addresser uses a given linguistic sign to arouse a specific set of meaning(s) in the addressee. The term meaning is used here to refer to the images, interpretations and feelings or signification aroused by a particular sign or lexica...

Full description

Bibliographic Details
Main Author: Aejaz Mohammed Sheikh
Format: Article
Language:English
Published: Boibhashik 2022-12-01
Series:Sanglap: Journal of Literary and Cultural Inquiry
Subjects:
Online Access:https://sanglap-journal.in/index.php/sanglap/article/view/228