The Influence Of Social Media Attachment And Brand Identification On Brand Loyalty By Mediation Of Brand Love And Moderation Of Self-Esteem Study On The Indonesian Manufacturing Industry
This research aims to analyze the influence of social media attachment and brand identification on brand love and brand loyalty. The research design used hypothesis testing, using a questionnaire given to 313 respondents. This research was conducted in February 2023 with respondents who were social...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CV. AFDIFAL MAJU BERKAH
2024-04-01
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| Series: | International Journal of Humanities Education and Social Sciences |
| Subjects: | |
| Online Access: | http://ijhess.com/index.php/ijhess/article/view/971 |