The innovative potential of the enterprise: the nature and mechanism of control

The essence of the concept of innovative potential of the company, its relationship with the components of companyse potential is considered, provided the authors interpretation of this category. Components of the mechanism for managing the innovation potential of enterprises providing intensificati...

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Bibliographic Details
Main Authors: O.Yu. Shilova, E.S.Chermoshentseva
Format: Article
Language:English
Published: Sumy State University 2012-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_220_227.pdf