Assessing an Online Marketing Application Tool for Curios and Crafts Roadside Vendors Business in Vumba Mountains, Zimbabwe

Roadside vendors survive from the traffic of tourists along major tourists’ routes in the country selling different wares. The study was stimulated by need to avert product marketing challenges faced by roadside vendors vending curios and crafts. It was also prompted by the need to improve the livel...

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Bibliographic Details
Main Authors: Vitalis Basera, Tendai Muwani, Njodzi Ranganai
Format: Article
Language:English
Published: AfricaJournals 2022-04-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_24_11_2_889-900.pdf