Sufficiency as trend or tradition?—Uncovering business pathways to sufficiency through historical advertisements
Climate change and dwindling resources underline that we need to bring production and consumption levels in line with planetary boundaries. Consumption, particularly in high-income communities, needs to be reduced and stabilized at sustainable levels. Businesses can play a key role as suppliers of g...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-04-01
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| Series: | Frontiers in Sustainability |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frsus.2023.1165682/full |