Resistance of Traditional SMEs in Using Digital Payments: Development of Innovation Resistance Theory

The impact of the pandemic has also affected the sustainability of traditional traders. One of the merchants’ efforts in overcoming the effect of COVID-19 is to make transactions with digital payments, both in-store purchases and through online media. This study is aimed at determining user resistan...

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Bibliographic Details
Main Authors: Ayatulloh Michael Musyaffi, Etty Gurendrawati, Bambang Afriadi, Mario Colega Oli, Yuni Widawati, Rini Oktavia
Format: Article
Language:English
Published: Hindawi-Wiley 2022-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/2022/7538042