Resistance of Traditional SMEs in Using Digital Payments: Development of Innovation Resistance Theory
The impact of the pandemic has also affected the sustainability of traditional traders. One of the merchants’ efforts in overcoming the effect of COVID-19 is to make transactions with digital payments, both in-store purchases and through online media. This study is aimed at determining user resistan...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Hindawi-Wiley
2022-01-01
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Series: | Human Behavior and Emerging Technologies |
Online Access: | http://dx.doi.org/10.1155/2022/7538042 |