Does culture influence online customer engagement of university stakeholders: pandemic perspective
The COVID-19 pandemic has significantly increased the role of social media in the communication policy of educational institutions. Ensuring the effective use of social networks to communicate with target audiences requires universities to understand, among other things, the importance of cultural c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Kyiv-Mohyla Academy
2022-12-01
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| Series: | Наукові записки НаУКМА: Економічні науки |
| Subjects: | |
| Online Access: | http://spne.ukma.edu.ua/article/view/268348 |