The use of sales technology by salespeople as an information source and stimulant for intrapreneurship
Digitization has changed the role of salespeople and, consequently, the dynamics of their operations at the interface between the supplier and the customer. Currently, a salesperson is often called upon to solve customer queries, which implies taking on the role of intrapreneur to internally create...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2023-01-01
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| Series: | Revista Galega de Economía |
| Subjects: | |
| Online Access: | https://revistas.usc.gal/index.php/rge/article/view/8606 |