THE IMPACT OF MARKETING ACTIVITIES ON CHILDREN'S HEALTHY FOOD CHOICES
Purpose: Within marketing and consumer research, prior studies have often tackled children's decisions concerning food in a fragmented manner, either by looking solely at attitudes or behaviours. Such an approach restricts the comprehensive comprehension of children as consumers. This study...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Croatia / Faculty of Economics and Business / Department of Trade and International Business
2023-01-01
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| Series: | Poslovna Izvrsnost |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/448930 |