THE IMPACT OF MARKETING ACTIVITIES ON CHILDREN'S HEALTHY FOOD CHOICES

THE IMPACT OF MARKETING ACTIVITIES ON CHILDREN'S HEALTHY FOOD CHOICES

Purpose: Within marketing and consumer research, prior studies have often tackled children's decisions concerning food in a fragmented manner, either by looking solely at attitudes or behaviours. Such an approach restricts the comprehensive comprehension of children as consumers. This study...

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Bibliographic Details
Main Authors: David Skala, Dora Gaćeša, Ružica Brečić
Format: Article
Language:English
Published: University of Zagreb, Croatia / Faculty of Economics and Business / Department of Trade and International Business 2023-01-01
Series:Poslovna Izvrsnost
Subjects:
marketing activities
children
healthy food choices
word claims
labelling.
Online Access:https://hrcak.srce.hr/file/448930

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