Theoretical and methodological basis for creation of simplifying innovation (on the example of campgrounds of MISRC «Sumy Regional Centre of Recreation, Recovery, Tourism and Military-Patriotic Education»)

The aim of the article. The aim of the article is to define the most promising types of innovation activity in domestic conditions (general, crisis or post-crisis). The authors consider them as a type of innovation that involves creation of new consumer value by means of removing the unnecessary fun...

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Bibliographic Details
Main Authors: N.S. Illiashenko, Ya.A. Ron
Format: Article
Language:English
Published: Sumy State University 2013-06-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_2_24_39.pdf