Theoretical and methodological basis for creation of simplifying innovation (on the example of campgrounds of MISRC «Sumy Regional Centre of Recreation, Recovery, Tourism and Military-Patriotic Education»)
The aim of the article. The aim of the article is to define the most promising types of innovation activity in domestic conditions (general, crisis or post-crisis). The authors consider them as a type of innovation that involves creation of new consumer value by means of removing the unnecessary fun...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Sumy State University
2013-06-01
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Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_2_24_39.pdf |