Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

ObjectiveThis study aims to disclose and compare meat consumer segments in Switzerland and Vietnam, which differ in terms of their socioeconomic and cultural settings (the former is a developed country, and the latter is an emerging one) to develop a set of segment-specific recommendations that migh...

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Bibliographic Details
Main Authors: Mathilde Delley, Thanh Mai Ha, Franziska Götze, Evelyn Markoni, Minh Hai Ngo, Anh Duc Nguyen, Thi Lam Bui, Nhu Thinh Le, Bao Duong Pham, Thomas A. Brunner
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-04-01
Series:Frontiers in Psychology
Subjects:
segmentation
consumer behaviour
Switzerland
Vietnam
meat consumption
reduction
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1286579/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1286579/full

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