Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country’s image on consumer product evaluations and the perception of brands originating fr...
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| Format: | Article |
| Language: | English |
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Institute of Economic Research
2018-03-01
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| Series: | Oeconomia Copernicana |
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| Online Access: | http://economic-research.pl/Journals/index.php/oc/article/view/719 |