The influence of CSR on perceived value, social media and loyalty in the hotel industry

The influence of CSR on perceived value, social media and loyalty in the hotel industry

Purpose – This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry. In addition, it investigates the mediating effects of...

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Bibliographic Details
Main Authors: Abdulalem Mohammed, Abdullah Al-Swidi
Format: Article
Language:English
Published: Emerald Publishing 2019-12-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
csr
customer loyalty
hotel industry
perceived value
social media
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-06-2019-0029/full/pdf?title=the-influence-of-csr-on-perceived-value-social-media-and-loyalty-in-the-hotel-industry

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-06-2019-0029/full/pdf?title=the-influence-of-csr-on-perceived-value-social-media-and-loyalty-in-the-hotel-industry

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