The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior
The study aims at investigating the impact on relationships among visual appeals of products, sales promotion programs, and instant gratification factors on consumers’ impulsive buying behavior. The study comprises two stages using both qualitative and quantitative research methods. In detail, quali...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2024-02-01
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| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://www.ijournalse.org/index.php/ESJ/article/view/2183 |