PRINSIP NEED FOR COGNITION UNTUK DESAIN IKLAN
Stressing only on creative strategy (theme, lay out, color, typography, or special effect), it has not been sufficient yet, for designing an advertisement. We need to consider need for cognition (NFC) of consumers. NFC is individual need for think and understand information carefully and clearly.Un...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Maulana Malik Ibrahim Malang
2008-12-01
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| Series: | Psikoislamika |
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| Online Access: | http://ejournal.uin-malang.ac.id/index.php/psiko/article/view/354 |