Affekte und Emotionen im rechtspopulistischen Diskurs

The paper deals with the language and discourse of the right-wing populism and it analyzes the instrumentalization of emotions as part of the political marketing. The coding of emotional content using images and cultural symbols is primarily examined. The breadth of the emotional scale and the tempo...

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Bibliographic Details
Main Author: Ján Demčišák
Format: Article
Language:deu
Published: Oficyna Wydawnicza ATUT 2020-11-01
Series:Linguistische Treffen in Wrocław
Subjects:
Online Access:http://linguistische-treffen.pl/articles/18/05_demcisak.pdf