Materialism Unwrapped: Examining the Values Promoted in Television Commercials for Games and Toys During the Holiday Season. A Content Analysis of December 2020 and 2021
Games and toys advertisements play an instrumental role in consumers' socialisation process. They help children discover the products available on the market, and shape their desires, attitudes and behaviour according to the values promoted. In this paper we aimed to identify whether Romania...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2023-08-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/7.pdf |