Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation
The concepts of market competitive environment, force of a competitive position of the enterprise and the connection between its terms have been defined. The subjects and factors that affect them have been discovered. The methodical approach of their estimation has been developed.
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_203_208.pdf |